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Australia has launched an eye-catching video promoting Australia’s international education sector under its new brand, Future Unlimited.
Created by global advertising agency M&C Saatchi and produced by award-winning visual effects company Animal Logic, makers of hit movies such as Happy Feet, the video uses animation techniques to emphasise the value of Australian education as an investment in the future, and features a soundtrack by Australian producer Johnny Green.
The aim of the video is to reposition Australia as provider of high quality education services, rather than just a great place to live while studying. It was developed in conjunction with the Government’s broader national branding campaign, Australia Unlimited, launched in 2010.
The new brand and video are part of Australia’s ongoing strategy to promote its international education sector which attracted more than 554,000 international students from around 200 countries in 2011.
The video is available from www.studyinaustralia.gov.au, and the Australia Unlimited website at www.australiaunlimited.com.au.
Study in Australia
Each year, Australia welcomes an increasing number of international students to its universities, institutes, colleges and schools. Many of these students undertake English language training in Australia, either separately or in preparation for other studies.
Australia ranks third in the English-speaking world behind the United States and Britain as an international student destination.
International students are attracted by the excellence of our education and training, our world’s best practice quality and financial assurances, our national qualifications framework and the welcoming environment of our technologically advanced, safe, multicultural society.
Our world’s best practice assurances are based on national legislation covering quality and financial standards for those in Australia on student visas. The suite of laws, based around the recently strengthened Education Services for Overseas Students Act 2000, also require registration of each and every course and institution open to international students on student visas.
For more information about studying in Australia, visit: www.studyinaustralia.gov.au
To apply for the Australian Leadership Awards, please visit our Development Cooperation/AusAID page by clicking the following link: Australian Leadership Awards